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download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.
Persons: , Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino
Can Xerox’s PARC, a Silicon Valley Icon, Find New Life with SRI? 1974 A key part of PARC office of the future vision is a network to tie office systems together. The PARC laboratory, set in the foothills just south of Stanford, is now largely empty, hosting less than 100 researchers, far from a peak of almost 400. Mr. Parekh said that the stage was now set for a second leap forward in the way humans interacted with computers. “This is our annuity for the future for investing in research,” Mr. Parekh said.
Persons: Steve Jobs, Jobs, Apple’s Lisa, IBM’s Thomas J, , , Eric Schmidt, Google’s, Bernardo Huberman, Mr, Huberman, Douglas Engelbart, Siri, Bill Duvall, Charley Kline, CALO, David Parekh, Parekh, SIRI, Curtis Carlson, Charles Simonyi, Jan Vandenbrande, Research Jan Vandenbrande, Johan De Kleer, San Organizations: Xerox’s PARC, SRI, Palo, Palo Alto Research, PARC, Mr, Xerox, SRI International, Stanford Research Institute, Xerox Dover, Xerox Corporation, T’s Bell Laboratories, Watson Research Center, Bay, “ PARC, of America, Machine, UCLA, Pentagon, Apple, Macintosh, Research Projects Agency, Microsoft, Windows, Defense Advanced Research Projects Agency, Research Locations: Palo Alto, Stanford’sy, Stanford, Silicon, Menlo Park, Los Angeles, Calif, San Francisco, San Jose
A business card with Steve Jobs' signature sold for $181,183 in an auction on Thursday. A 1983 "Apple Computer," business card signed in black ink by Steve Jobs sold for $181,183 on Thursday, according to RR Auction. The Apple founder's business card sold for $181,183. RR AuctionThe off-white business card was listed as the "extremely rare, perfectly graded Steve Jobs-signed Apple Computer business card from circa 1983." Related storiesRR Auction has previously auctioned 10 Steve Jobs business cards, with only one dating back to 1983.
Persons: Steve Jobs, , Mike Graff, Steven Jobs, Bobby Livingston, Jobs, Stephen Hawking, Steve Wozniak, Ronald Wayne, Eduardo Cisneros Organizations: Apple, Service, Apple Computer, Macintosh Factory, Pirates, Jobs, Apple Computer Corporation Locations: Caribbean
London CNN —British actor Ewen MacIntosh, best known for his role in BBC comedy series “The Office,” has died at the age of 50, his representatives confirmed. “It is with a heavy heart I can confirm the very sad news of our client Ewen’s passing. Ewen was a wonderful actor and an even better human being. The very funny and very lovely Ewen Macintosh, known to many as ‘Big Keith’ from The Office, has passed away. RIP,” wrote Merchant in a post on X.
Persons: Ewen MacIntosh, , Ewen, Ian West, “ Ewen, MacIntosh, “ Big Keith, Ricky Gervais, , Keith ’, Gervais, Stephen Merchant, Merchant Organizations: London CNN, Management, CNN, MacIntosh Locations: British
Ewen MacIntosh, a British actor and comedian known for his dry portrayal of Keith Bishop, a lackluster accountant in the acclaimed British sitcom, “The Office,” has died. He died on Monday, his management company, Just Right Management, said, but it did not give a cause of death. The company said in a social media post that Mr. MacIntosh received support from a care home before he died. Mr. MacIntosh had parts in several comedic series, including the British sitcom “Miranda” and the sketch series “Little Britain.” But it was “The Office” that would be his most famous role, as a socially inept accountant working at a boring branch of a paper company. It included two series and a Christmas special, and its comedic approach was praised by critics and audiences alike.
Persons: Ewen MacIntosh, Keith Bishop, , MacIntosh, “ Miranda ”, Ricky Gervais, Stephen Merchant Locations: British, Britain
New York CNN —The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. But Apple’s board of directors hated the 1984 ad, according to some of the ad executives who worked on the campaign. They hated it so much, in fact, that they ordered the agency that made it, Chiat/Day, to sell off the time they had already purchased on that year’s Super Bowl, rather than run the ad. He said it also changed the way that companies thought about Super Bowl ads in the 40 years since it aired. Chiat/Day, the agency that created the ad people are still talking about 40 years later, was fired by Apple soon afterward.
Persons: , , it’s, Lee Clow, Steve Jobs, Steve, , ’ ” Clow, , Jobs, John Scully, ” Clow, ” Apple, Clow, Frazer Harrison, Marcus Collins, ’ ”, Ridley Scott, Scott, Scully Organizations: New, New York CNN, Apple, Apple Computer, Global, Getty, University of Michigan, Super, Pepsico Locations: New York
40 Years Ago, This Ad Changed the Super Bowl Forever
  + stars: | 2024-02-09 | by ( Saul Austerlitz | ) www.nytimes.com   time to read: +2 min
Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.
Persons: George Orwell, Ridley Scott, Steve Jobs’s, — Scott, John Sculley, Steve Hayden, Fred Goldberg, Anya Rajah, JOHN SCULLEY, we’re, Organizations: Super Bowl, Los Angeles Raiders, Washington, XVIII, CBS, Apple, Fortune, Chiat, Businessweek, IBM Locations: Steve
Read previewBig stars and long timelines are the secret ingredients to making a Super Bowl ad worth it, according to Uber CEO Dara Khosrowshahi. "If you are just buying for that moment, the price isn't worth it," Khosrowshahi said. AdvertisementUber Eats' slot for Sunday's game is an example of what can make the big price tag worth it, the CEO said. AdvertisementBesides starring in the ad, Aniston has also shared it on Instagram. The ad is also the start of a broader ad campaign that Uber will use "over the next three to six months," he told CNBC.
Persons: , Dara Khosrowshahi, Khosrowshahi, Jennifer Aniston, David Schwimmer, Rachel Green, Ross Geller, Aniston, Schwimmer, it's Organizations: Service, Business, CNBC
Inside Tesla's make-or-break earnings report
  + stars: | 2024-01-24 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +6 min
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're previewing Tesla's make-or-break earnings report. And then there's the ultimatum Elon Musk issued to Tesla's board about wanting more voting rights or taking his AI projects elsewhere. Business Insider's Jennifer Sor has a roundup of what five Wall Street firms expect ahead of Tesla's earnings report. TeslaHow Musk pitches Tesla's year ahead will also be a telling signal, Nora told me.
Persons: , Donald Trump, Stephen Lam, Elon Musk, Jennifer Sor, Nora Naughton, BI's, Tesla, Nora, Kiran Raichura, Raichura, Goldman Sachs, Kraft Heinz, Sam Altman, it's, Glenn Harvey, Eddie Trunk, Brooks Kraft, Staples Organizations: Service, New Hampshire Republican, Tesla, Reuters, Capital Economics, Monster Beverage, Google, Google Google, Netflix, BI, of Fame, Apple, IBM, Brooks, Brooks Kraft LLC, Getty
Rony Sebok got a job at Apple straight out of Harvard in 1983 working on the Mac team. She worked with a small team of software engineers under the direction of Steve Jobs. Interviewing for the Mac team didn't follow the traditional approachAt the time, this was a top-secret project. Steve Jobs once came into my cubicle and asked, "Don't you own a pair of blue jeans?" AdvertisementMacintosh software team photographed in January 1984 for a Rolling Stone article.
Persons: Rony Sebok, Steve Jobs, Sebok, Jobs, , Steve, I'd, Bill Gates, alums, Lisa teams, Windham, Steve didn't, Susan Kerr, John Sculley, Lisa, OpenAI Organizations: Apple, Harvard, Mac, Service, Macintosh, Computer Science, Microsoft, IBM, BMW, Windham Hill, Polaroid, Mercury, Getty, HP, Havard Business School, Google Locations: East Coast, West, Cupertino, Hawaii, Apple
Apple’s Steve Jobs and Twitter’s Jack Dorsey made similar comebacks at the companies they founded. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementPerhaps the most obvious example is Steve Jobs, who famously left Apple in 1985 after a boardroom struggle. If your company's board is willing to get rid of you once, they'll probably do it again.
Persons: Sam Altman, , Steve Jobs, Jack Dorsey, , hadn't, Altman, Greg Brockman, Jobs, John Sculley –, he'd, Travis Kalanick –, Uber, they'll, Dorsey, Elliott, Paul Singer, Elon Musk, Bob Iger, Howard Schultz, Uber's Kalanick, Adam Neumann Organizations: Service, Microsoft, Apple, PepsiCo, NeXT, Twitter, Elliott Management, Disney, Starbucks – Locations: Recode
‘Your dinner must be enough to feed four people.’” “’You can cook as many dishes as you’d like, but it must include a main dish and a dessert.’” “All right, cool.” “I love Thanksgiving.” “I love Thanksgiving.” “Thanksgiving is a colonialist holiday that celebrates a genocide. Minus 3.” “Oh, oh, tamarind. O.K., O.K., O.K.” “Where’s the butter? So what I’m going to do is I’m actually going to start the butter and then put the chocolate in. Souffle vibes, O.K., I’m going to do the cranberries now.” [BACKGROUND CHATTER] “Hi.” “Hi camera.” “I’m doing like a layer.
Persons: “ I’ve, It’s, , , Darwin, Benjamin Franklin, He’s, Vaughn, , Eric, Priya, here’s, Norman Rockwell, Bhai, ” “, “ I’m, I’m, ” “ I’ve, I’ve, “ Daikon, that’d, Curry, you’ve, it’s, That’s, Turkey drumsticks, I’ll, madame, that’s, Christopher Nolan, Granny Smith, Honey Crisp, Ginger Gold, we’re, Rachael Ray, Boondi, Seth, We’ve, Olivia Rodrigo, ” “ What’s, doesn’t, you’re, matar, ” “ Eric, We’re, cilantro, ain’t, Rice, It’ll, Jennifer Coolidge, Owen Wilson, “ Owen Wilson, Vaughn Vreeland, we’ve, ” “ Aw, You’re, — ” Organizations: aha, Fuji, showtime, Brussels prepped, Mmm, cranberries Locations: Wegmans, Turkey, O.K, cassoulet, Brussels, , Here’s
Michael Baum's cybersecurity software company, Splunk, just sold to Cisco for $28 billion. As soon as I saw MacPaint and MacDraw, I knew I had to figure out how this worked," Baum told U.K.-based The Gentleman Magazine in 2022. Baum went on to establish himself as a serial entrepreneur, building and selling multiple software businesses before 2000. When Splunk went public in 2012, it was valued at roughly $1.6 billion. The "inquisitive nature" that drove him to learn more about Jobs' Macintosh computers "continues to drive me today," Baum told The Gentleman Magazine.
Persons: Michael Baum's, Steve Jobs, Baum, Jobs, Drexel, — Rob Das, Erik Swan —, Splunk, refashioned, he's Organizations: Cisco, Drexel University, Gentleman Magazine, BBC, Reuters, Wharton School, University of Pennsylvania, Walt Disney, Yahoo, Jobs, CNBC Locations: Philadelphia, San Francisco, France's Burgundy
Apple is now backing a California right-to-repair bill, a major shift in the company's attitude toward the movement and a potential boon for the environment, according to a letter obtained by CNBC. California Senate Bill 244 would require manufacturers such as Apple to allow customers to fix their broken or damaged devices. I'm grateful for their engagement on this issue and for leading among their peers when it comes to supporting access to repair," Eggman told CNBC. We create our products to last and, if they ever need to be repaired, Apple customers have a growing range of safe, high-quality repair options," Apple said in a statement to CNBC. Apple left the door open to supporting further expansion of right-to-repair in the letter to Eggman.
Persons: Tim Cook, Bill, Sen, Susan Talamantes Eggman, Eggman, David Stammerjohan, Stammerjohan, Apple, , Kif Leswing Organizations: Apple, CNBC ., CNBC, TechCrunch, Apple's, Service Locations: Mumbai, India, California, CNBC . California, New York
Cook officially opened Apple Inc.'s first company-owned store in India, betting the iPhone maker's retail outlets will help accelerate sales growth. Photographer: Indranil Aditya/Bloomberg via Getty ImagesIndia will likely be a major driver of Apple's five-year revenue and installed base growth, Morgan Stanley analysts said in a note Monday, citing Apple's investment in manufacturing in India and the country's "economic boom." Morgan Stanley analysts forecast that over the next five years, the country could account for 15% of Apple's revenue growth — in contrast to 2% in the past five years and $6 billion today — and 20% of the company's installed base growth. The revenue growth, which Morgan Stanley forecasts at $40 billion over the next 10 years, would be the "equivalent to Apple ramping an entirely new product category." A survey commissioned by Morgan Stanley suggested Indian consumers have an increased desire and ability to purchase iPhones.
Persons: Tim Cook, Cook, Indranil Aditya, Morgan Stanley, Morgan Organizations: Apple Inc, Apple, Bloomberg, Getty Images Locations: Mumbai, India, Getty Images India, China
Tim Cook bets his legacy on augmented reality
  + stars: | 2023-06-13 | by ( Clare Duffy | ) edition.cnn.com   time to read: +11 min
David Paul Morris/Getty Images Cook speaks in front of an image of an iPhone 4S at Apple headquarters in 2011. Yui Mok/PA Images/Getty Images Tim Cook puts on a Boston Red Sox jersey before a baseball game between the Red Sox and the Detroit Tigers in June 2017. Justin Sullivan/Getty Images Tim Cook signs the box of a new iPhone X at an Apple Store in Palo Alto in November 2017. Andrew Harrer/Bloomberg/Getty Images Cook speaks via video conference at a House Judiciary subcommittee hearing on online platforms and market power in July 2020. In pictures: Apple CEO Tim Cook Prev NextFollowers of the company are divided on what the headset could ultimately mean for Cook.
Persons: Tim Cook, Steve Jobs, Cook, It’s, … it’s, , Margaret O’Mara, Andrew Burton, Phil Schiller, Jobs, David Paul Morris, Apple, Tom Williams, Marcio Jose Sanchez, Bono, Justin Sullivan, Tony Avelar, Stephen Lam, George Washington University's, Alex Brandon, Stephen Colbert, Jeffrey R, Pope Francis, Shutterstock Cook, Maddie Ziegler, AirPods, Monica Davey, James Corden, Pharrell, Beck Diefenbach, Reuters Cook, Yui Mok, Billie Weiss, Donald Trump, Jonathan, Oprah Winfrey, Win McNamee, Theresa Goh, Edgar Su, Andrew Harrer, Graeme Jennings, Noah Berger, Sajid Moinuddin, India's, Francis Mascarenhas, Brooks Kraft, it’s, Mike Bailey, , Tim Bajarin, , ” Bajarin, Bajarin, they’ll Organizations: New, New York CNN, Apple, Vision, Apple Watch, University of Washington, Washington Post, Getty, Reuters, Alamy, Homeland Security, Governmental, Flint Center, Performing Arts, Cook, CBS, Serviziofotograficoor, Primary School, Boston Red Sox, Red Sox, Detroit Tigers, American Technology, White House, Steve Jobs Theatre, Carnegie Library, Central Public Library, Bloomberg, Singapore, Apple Worldwide, Conference, Epic Games, Apple Inc, FBB Capital Partners, Jobs Locations: New York, Cupertino , California, Cupertino, Palo Alto , California, Palo Alto, San Francisco, Down, London, Washington , DC, Oakland , California, Mumbai
CNN —It’s not surprising that Apple’s debut Monday of its $3,499 Vision Pro headset integrating virtual and augmented reality was greeted with mixed reactions, including skepticism, criticism and even lampooning. Each previous incarnation of a headset that immerses the wearer in a virtual world (called virtual reality, or VR) or lets wearers see their surroundings with virtual objects overlaid on them (augmented reality, or AR) started with overhyped expectations only to flame out. I am also doing my doctoral research on the history of virtual and augmented reality (known together as “extended reality”). These apps will be available to Vision Pro users as well. It’ll do anything your Mac or iPhone can do — and more.”And that’s why I believe that over time Apple’s Vision Pro will actually make science fiction scenarios of ubiquitous computing a reality.
Persons: Rizwan Virk, CNN — It’s, Rizwan, Tom Cruise’s, , Mark Zuckerberg’s, Tiago Amorim, Adrees Latif, I’m, Cathy Hackl, Samantha Kelly, I’d, Bob Iger, Tim Cook, CNN’s Kelly, Ivan Sutherland, Apple, , Cook, , you’ll, Tom Cruise Organizations: Labs, MIT, Physics, Eastern, Arizona State University’s College of Global Futures, Twitter, CNN, Meta, Google, Microsoft, HTC, Samsung, Sony, Reuters, Massachusetts Institute of Technology, Apple, VR, Vision, Disney, Facebook Locations: Brazil, Manhattan , New York
Apple has chosen AR/VR as the next big area to pursue with its new Vision Pro glasses. The product, which was shown off during an extensive demo by Apple on Monday, is called Apple Vision Pro (AVP). It represents years of research and the first major Apple product launched without the guiding hand and showmanship of the late Steve Jobs (if one doesn't count the Apple AirPods or Watch as major new products, and I do not.) And the Vision Pro isn't likely to have one either. Apple's Vision Pro can be used for FaceTime conversations AppleWith just their eyes, consumers already have large-screen viewing and playing experiences with 4K monitors on their walls connected to excellent video game consoles.
Persons: Apple, Michael Gartenberg, Steve Jobs, Apple —, it'd Organizations: Apple, Apple Vision Pro, Meta, Microsoft, iTunes Ping, AVP, Mac, Consumers Locations: Patagonia
I remember my first glimpse into the future. In August 1992, when I arrived in California as a student, I discovered during orientation that the university required all incoming students to have something called an email account. To access it, I had to call up a text-based mail client on Unix, using a series of line commands. That fall, the incoming Clinton administration announced a plan to invest billions of dollars into civilian research and technology. Now I carry in my pocket a tiny device that, in addition to everything the Classic II did, can play movies, deliver the news, give directions, send money, book airline tickets and check my royalty statements.
That includes "Personal Voice," which will replicate your voice through AI in 15 minutes. If you have an iPhone or iPad, you'll soon be able to hear it speak in your own voice, Apple announced Tuesday. The Personal Voice feature in use. It's not the first time Apple has ventured into the AI voice market, as iPhone users will be familiar with Siri. It's not clear exactly when Personal Voice will be available, but Apple says it'll be before the end of the year.
Musk revealed those plans on Tuesday at the company's annual meeting, an about-face for the celebrity executive who recently acquired social media platform Twitter. Musk told CNBC he did not yet have a "fully formed strategy" for Tesla advertising. Tesla spent $151,947 on advertising in the U.S. in 2022, according to advertising intelligence firm Vivvix, which measured ads across places including TV, social media, Web banners and billboards. Diaz-Ortiz is a former Twitter manager who has written books about the social media company. Thomas Martin, senior portfolio manager at Tesla shareholder Globalt Investments, sees Musk's embrace of advertising as a positive.
When Apple reports quarterly earnings on Thursday, the results are expected to be somewhat muted — the company already guided investors to a 5% revenue decline due largely to decreases in Mac and iPad sales. Wall Street expects that number to come in at $90 billion, equal to last year's authorization figure, based on a compilation of analyst reports. From 2012 through the end of 2022, Apple spent over $572 billion on share repurchases, the most of any company, according to FactSet data. Second to Apple in the buyback realm is rival Alphabet , with $178.5 billion in share repurchases over the decade. The Google parent just said its board authorized a $70 billion buyback for the year.
The case for investing in India — a nation of 1.4 billion — is clear, and only bolstered by recent geopolitical shifts. As Western leaders look to boost economic cooperation with countries that share similar values, India, the world’s largest democracy, stands to gain. Arun Sankar/AFP/Getty ImagesIndia’s so-called “demographic dividend,” the potential economic growth arising from a large working-age population, represents a major opportunity. A recent Air India order for more than 200 Boeing planes could support more than 1 million American jobs. One consistent with our democratic values, and another not.”‘Economic miracle?’Beyond geopolitics, India’s economic and demographic fundamentals are driving business interest.
Why India is so important to Apple
  + stars: | 2023-04-18 | by ( Kif Leswing | ) www.cnbc.com   time to read: +6 min
Cook said in February that Apple had its best sales quarter ever for iPhones in India in the quarter ending in December. Most phones sold in India are priced below even the least-expensive new Apple iPhone. India could end up being a big winner as Apple looks for non-Chinese manufacturing options. Tim Cook, Apple's Chief Executive Officer (CEO) reacts as a man shows him Apple's Macintosh outside the Apple store at Jio World Drive mall, Mumbai, India on April 18, 2023. Apple was bullish on India back then, too: "India will be the most populous country in the world in 2022," Cook told CNBC's Jim Cramer at the time, saying it had "huge market potential."
Sam Altman , the 37-year-old startup-minting guru at the forefront of the artificial intelligence boom, has long dreamed of a future in which computers could converse and learn like humans. One of his clearest childhood memories is sitting up late in his bedroom in suburban St. Louis, playing with the Macintosh LC II he had gotten for his eighth birthday when he had the sudden realization: “Someday, the computer was going to learn to think,” he said.
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